Write a Case Study Draft From Raw Project Notes
Use this after pasting your raw project notes into the AI chat. This is the main prompt that generates a structured case study draft from unorganized notes, with a built-in rule to avoid invented facts.
The Prompt
Write a case study based only on the notes I've provided. Do not add any facts, figures, or results that are not present in the notes. If something is unclear, leave a [FILL IN] placeholder rather than guessing. Use this structure: - Headline: One sentence that names the client type and the result (anonymize the client name as "a [industry] business" unless I've indicated otherwise) - Summary: 2 sentences. The problem and the outcome, plain and direct. - The Problem: 2–3 sentences describing what the client was dealing with before we worked together. - What We Did: 3–4 sentences describing the work. Focus on the decisions and approach, not just the deliverables. - The Results: 3–5 bullet points. Use the specific numbers from my notes. If a number appears, use it — don't replace it with vague language like "improved significantly." - Client Quote: Pull the most compelling sentence from any client feedback in my notes. Format it as a pull quote. Tone: Confident and professional, but not salesy. Write as a small service business talking to a potential client in the same industry. No buzzwords. Plain language. Target length: 350–400 words for the main body.
From the guide
Using AI to turn your end-of-project notes into a simple case study you can use on your website or in proposals without a copywriter →Related Prompts
Rewrite a Results Bullet With Exact Before and After Numbers
Use this targeted fix when a specific results bullet contains vague language instead of the before/after numbers from your notes. Adapt the figures and bullet reference to match your actual draft.
Expand a Case Study to Long Form for Proposals
Use this follow-up prompt when you need a longer version of the case study for proposals rather than your website. Send it in the same chat session after approving the shorter draft.
Fix Vague Results Language in an AI Case Study
Use this as a follow-up prompt when the AI has used vague language instead of the specific numbers present in your notes. Adapt the section name, bullet reference, and figures to match your actual draft.
Prime AI Before Pasting Your Project Notes
Send this setup message to the AI before pasting your raw project notes. It primes the AI so it doesn't start generating content prematurely.