AI Prompts for Marketing
82 free, copy-paste-ready prompts for marketing. Pick one, paste it into ChatGPT or Claude, and put it to work.
Write a Service Guarantee for Your Website
Use this prompt when you want to write a service guarantee for your small business website. Fill in your service type, price range, your main concern about abuse, and what your customers are typically nervous about before booking.
Reformat Your Brief to Match an Agency Template
Use this when an agency or freelancer has their own preferred brief format and you need to reorganise your existing brief content to match their headings.
Trim a Social Media Brief to One Page
Use this when the AI-generated brief runs longer than one page and needs to be trimmed down to something an agency will actually read in full.
Revise a Section of Your Social Media Brief
Use this as a revision prompt after reviewing the drafted brief when a specific section doesn't accurately reflect your business's tone or style. Replace the details with whatever section and issue applies to you.
Draft a One-Page Social Media Brief from Q&A
Use this prompt after completing the AI interview session across all eight sections to convert your Q&A answers into a finished, ready-to-send one-page brief.
Build a Social Media Brief with AI Interview
Use this at the start of a new AI chat session to kick off a guided interview that builds a social media brief section by section. It's designed to replace the blank-page problem by having AI ask you questions rather than you trying to write from scratch.
Rewrite a Follow-Up Email to Sound More Casual
Use this as a follow-up revision prompt after the AI generates the initial 3-email sequence, if the tone of the first email doesn't match your brand voice.
Fix AI Email Tone to Sound Like You
Use this as an additional instruction if the AI-generated emails don't sound like you. You can also paste in a previous email you've written and add 'match this tone' to give the AI a concrete example.
Generate Subject Lines for Re-Engagement Emails
Use this as a follow-up prompt immediately after generating the 3-email sequence, to get multiple subject line options to choose from for each email.
Write a 3-Email Re-Engagement Sequence
Use this prompt to generate all three emails in your re-engagement sequence at once. Fill in every bracketed section with details specific to your business before pasting it into your AI tool.
Rewrite a Results Bullet With Exact Before and After Numbers
Use this targeted fix when a specific results bullet contains vague language instead of the before/after numbers from your notes. Adapt the figures and bullet reference to match your actual draft.
Expand a Case Study to Long Form for Proposals
Use this follow-up prompt when you need a longer version of the case study for proposals rather than your website. Send it in the same chat session after approving the shorter draft.
Fix Vague Results Language in an AI Case Study
Use this as a follow-up prompt when the AI has used vague language instead of the specific numbers present in your notes. Adapt the section name, bullet reference, and figures to match your actual draft.
Write a Case Study Draft From Raw Project Notes
Use this after pasting your raw project notes into the AI chat. This is the main prompt that generates a structured case study draft from unorganized notes, with a built-in rule to avoid invented facts.
Prime AI Before Pasting Your Project Notes
Send this setup message to the AI before pasting your raw project notes. It primes the AI so it doesn't start generating content prematurely.
Write a Media Pitch Email to a Journalist
Use this after your press release draft is finalized to write the short pitch email you'll send to each journalist. Customize the outlet and beat details for each contact on your media list.
Rewrite Your Press Release Opening Paragraph
Use this as a follow-up prompt when the AI's opening paragraph defaults to a generic formula like "[Business Name], a leading provider of..." Pick the version that reads most like real news.
Write a Press Release for Your Small Business
Use this prompt after you've answered the eight preparation questions. It produces a structured first draft of a full press release with all the standard elements journalists expect.
Write Client-Facing Descriptions for Each Subscription Tier
Use this as the fourth step to generate copy you can paste directly into a proposal or landing page. The word restrictions help avoid generic marketing language.
Write Product Descriptions in Batches of Three
Use this after setting your brand voice to generate product descriptions in batches of 3. Fill in the bracketed fields from your product input table and repeat for each batch of products.
Set Your Brand Voice for Product Descriptions
Use this at the start of a ChatGPT session before writing any product descriptions. It trains the AI on your brand tone so all descriptions in the session match your voice.
Write an Aspirational Brand Voice Guide
Use this during the second pass if your existing writing has habits you want to move away from and the guide should document an aspirational voice rather than your current one. Replace the bracketed placeholder with the specific habit you want to leave behind.
Create Separate Voice Profiles for Each Social Platform
Use this in the same conversation if the AI flags your writing as inconsistent and you want separate voice profiles per platform rather than one blended guide. Adjust the platform names to match whichever channels you actually use.
Make a Word-Swap Table More Specific and Concrete
Use this in the same conversation if the word-swap table returned vague category-level entries like 'casual vs. formal' instead of concrete word-for-word substitutions.
Expand a Word-Swap Table for Brand Voice
Use this in the same conversation if the word-swap table only produced a few entries and needs to be more comprehensive for practical contractor use.
Revise a Generic Tone Section in Your Voice Guide
Use this in the same conversation if the generated tone description sounds like it could belong to any business rather than yours specifically. Replace the bracketed placeholder with your own observation.
Create a Brand Voice Guide for Contractors
Use this as a follow-up in the same conversation, immediately after receiving the AI's observations from the analysis pass. This second pass turns the AI's analysis into an actual brand voice guide formatted for handing off to contractors or new hires.
Analyze Your Writing Style and Tone
Use this after pasting your writing samples (emails, social posts, etc.) into a new AI conversation. This is the first pass — it gets the AI to analyze your writing before building the guide, which produces much more accurate results than skipping straight to guide creation.
Turn a Business Description Into a Clean Service List
Use this if you're struggling to articulate your own service list before running the gap analysis — a necessary first step before comparing yourself to competitors.
Rewrite a Service Description to Beat a Competitor
Use this when you've identified an overlapping service where a competitor's framing sounds stronger than yours. Paste both descriptions to get a rewritten version of your own.
Find Positioning Angles in a Crowded Market
Use this when the comparison table looks too similar across competitors to be useful — it reframes the analysis toward positioning and messaging rather than service differences.
Write a 90/60/30-Day Contract Renewal Email Sequence
Use this prompt to generate a complete 90/60/30-day renewal email sequence tailored to your business type, including a variant for clients who have been less engaged — saving the time and friction of writing outreach from scratch when a renewal window opens.
Write a LinkedIn Post to Announce a Lead Magnet
Use this as a starting point for a LinkedIn post announcing your new lead magnet. Fill in the bracketed placeholders with your specific details before posting.
Write a Full Lead Magnet Draft from an Outline
Send this in the same conversation after choosing your preferred format from the previous response. Replace the bracketed placeholders with your chosen format and option number to get a complete, paste-ready first draft of your lead magnet.
Generate Lead Magnet Format Ideas for Service Businesses
Send this as a follow-up in the same ChatGPT conversation after the extraction prompt has returned your niche and pain points. It generates three concrete lead magnet options with titles and outlines so you can pick the best fit.
Extract Niche and Pain Points from LinkedIn About
Use this prompt after copying your LinkedIn About section (and optionally your website About page) to extract the raw positioning material you'll need before building any lead magnet content. Run it at the very start of the workflow.
Write a Blog Post Outline from a Content Brief
Use this prompt immediately after generating and reviewing a content brief. Paste the full brief into the same chat, then add this prompt to get a complete post outline you can write from or hand off.
Create a Content Brief from a Customer Question
Use this prompt to turn a specific customer question into a structured content brief. Run it first, before writing anything, so you have a clear plan for who the post is for and what it needs to cover.
Write a Win-Back Phone Script for a Former Client
Use this before calling a former client you had a strong relationship with, especially when a phone call is more appropriate than email. Practice the script out loud once before dialing.
Rewrite a Win-Back Email That Sounds Too Apologetic
Use this as a follow-up correction in the same chat when a drafted win-back email sounds overly apologetic or insecure.
Fix a Win-Back Email That Sounds Too Salesy
Use this as a follow-up correction in the same chat when a drafted win-back email feels too salesy or promotional.
Final Win-Back Email That Leaves the Door Open
Use this as the third and final email in the win-back sequence when the previous two emails went unanswered. Its only job is to leave the door open without pressure.
Follow-Up Win-Back Email With a Business Update
Use this 10–14 days after sending the first win-back email with no reply. It surfaces a concrete business update and ends with a low-effort question to prompt a response.
Write a Win-Back Email to a Lost Client
Use this to write the first email in a win-back sequence, sent 60–90 days after a client relationship ends. It opens the conversation without pitching or apologizing.
Ask a Customer for a Referral by Email or Text
Use this prompt when you want to ask a specific satisfied customer for referrals. Fill in the bracketed fields with your actual business details, customer description, incentive offer, and tracking method before sending.
Fix Stiff or Corporate-Sounding Bundle Copy
Use this when the AI-generated bundle copy sounds stiff or corporate, either as a standalone instruction or added to the tone field of your original prompt.
Generate Memorable Bundle Names Customers Will Repeat
Use this when all three initial bundle name options feel flat or forgettable, so you can pick a stronger name and build the offer copy around it.
Tighten a Bundle Offer Description
Use this to tighten a bundle offer description that feels too long or includes filler language, after selecting your preferred draft.
Generate More Bundle Name and Headline Options
Use this after receiving the initial three bundle drafts, when you want to sharpen the headline and bundle name of your chosen version.
Write a Product or Service Bundle Offer
Use this prompt to generate three polished versions of a product or service bundle offer. Fill in every bracketed field with your specific business details before sending.
Rewrite a FAQ Answer to Sound More Conversational
Use this as a follow-up instruction when a specific FAQ answer feels stiff or impersonal. Swap in the relevant answer number and adjust the comparison as needed for your tone.
Rewrite FAQ Questions to Sound Like Real Clients
Use this as a revision instruction when the AI-generated FAQ questions sound too polished or corporate rather than like something a real client would actually say.
Explain a Price Increase to Existing Clients
Use this as an add-on to the main pricing FAQ prompt when your rates have recently gone up or you're planning a price increase. Feed the AI the specific reasons your prices changed before running it.
Generate a Pricing FAQ for Your Service Business
Use this prompt to generate a full pricing FAQ for your service business. Paste in your services, rates, what's included or excluded, real client objections, and your tone of voice before the bracketed section.
Revise Quote Follow-Up When Prospect Needs More Time
Use this when a prospect replies saying they need more time rather than going completely silent. Update the context details and run it to generate a revised sequence that accounts for the new timeline.
Rewrite a Harsh Breakup Email to Sound Warm
Use this as an add-on instruction when the AI-generated breakup email sounds harsh or passive-aggressive. Paste it as a follow-up message in the same chat to get a warmer version.
Make Each Email in a Sequence Feel Different
Use this as an add-on instruction when all four emails in the generated sequence feel too similar to each other. Paste it as a follow-up message in the same chat to prompt a revision.
Fix Stiff AI Emails With a Friendlier Tone
Use this as an add-on instruction when the AI-generated follow-up emails come out too formal or stiff. Paste it as a follow-up message in the same chat to prompt a revision.
Write a 4-Email Quote Follow-Up Sequence
Use this prompt when a prospect has gone quiet after receiving a quote. Fill in the five details specific to your situation and run it in ChatGPT to generate a complete 4-email follow-up sequence with subject lines.
Fix Overly Formal LinkedIn Captions With One Prompt Line
Add this line to your prompt when the LinkedIn captions come back too long, too formal, or too corporate-sounding. It quickly pulls the tone into a more natural, conversational register.
Match Your Brand Voice in AI-Generated Social Captions
Add this to the top of your main caption prompt before pasting your source content. It gives the AI real examples of your voice so the output doesn't sound generic or like a press release.
Turn One Piece of Content Into a Week of Social Captions
Use this as the main prompt when turning one piece of existing content — a blog post, testimonial, FAQ answer, or product description — into a full week of platform-ready social media captions across Instagram, Facebook, and LinkedIn.
Shorten an Influencer Brief to One Page
Add this line to your influencer brief prompt if the AI returns a draft that is too long or text-heavy. Use it to force a more concise, scannable format that creators are more likely to read fully.
Adjust Tone of an Influencer Brief to Sound Conversational
Add this line to your influencer brief prompt if the AI's initial output sounds too formal or corporate. Use it as an additional instruction to adjust the tone of the generated brief.
Write an Influencer Brief for a Paid Collaboration
Use this prompt when you need to write a professional influencer brief to send to a content creator for a paid collaboration. Replace the business details, deliverable specs, timeline, and compensation with your own information before sending.
Write Three Meta Ad Copy Variations With Hooks
Use this prompt to generate three distinct Meta ad copy variations with platform-compliant headlines and hooks that fit within the visible character limits on Facebook and Instagram feeds.
Generate 15 Google RSA Headlines Under 30 Characters
Use this prompt to generate a full set of 15 Google Responsive Search Ad headlines that comply with the 30-character limit and cover diverse angles. Run it in ChatGPT or Claude before loading copy into Google Ads Editor.
Practice a Sales Call with AI Role-Play
Use this prompt to let a staff member rehearse their call script with the AI acting as a realistic prospect. Run this before the first real call to identify awkward moments and build confidence.
Build an Objection-Handling Guide for Sales Calls
Use this as a follow-up prompt after generating your base call script. It gives your team two response options per objection so they can adapt in the moment rather than relying on a single line.
Write a Cold Outreach Phone Script for Your Business
Use this prompt to generate a first-draft cold outreach phone script tailored to your specific business. Fill in every bracketed field with your own details before pasting into the AI tool.
Write LinkedIn, Instagram, and Facebook Posts for Your Event
Use this in the same chat session after your Eventbrite listing and emails are done. It generates channel-appropriate social posts in one step without re-explaining the event.
Write a Reminder Email for Event No-Shows
Use this in the same chat session to create a follow-up nudge email for contacts who didn't register after the first invite. Best sent a few days before the event when seats are running out.
Write a Personal Email Invitation for Your Event
Use this in the same chat session after generating your Eventbrite listing, so the AI already has your event context. It produces a concise, personal invite email for your existing customers.
Write an Eventbrite Event Description That Fills Seats
Use this after pasting your five-line event brief into ChatGPT. It generates a ready-to-edit Eventbrite listing with the right length, format, and local search terms built in.
Rewrite an Email to Sound More Conversational
Use this after your initial sequence is generated if the emails sound stiff or corporate rather than like a message from a real person. Reference the specific email number you want revised.
Win-Back Offer Ideas Without a Discount
Use this when you want to make an offer in your win-back sequence but a discount doesn't suit your business model or margins. Replace the business type with your own to get relevant alternative offer ideas.
Generate Re-Engagement Email Subject Lines
Use this after generating your initial email sequence when you want more subject line variety to A/B test, or when the AI-generated subject lines don't feel right for your business. Swap in your own business type and inactivity period.
Write a 5-Email Customer Win-Back Sequence
Use this to generate a complete five-email win-back sequence for dormant customers. Fill in your business description, the customer segment you're targeting, and the offer you plan to make before pasting into ChatGPT.
Write a Design Brief for a Freelance Designer
Use this version of the follow-up prompt when briefing a designer — for logos, social graphics, or landing page visuals. The added sections capture design-specific requirements the standard brief omits.
Turn Your Answers Into a Freelancer Content Brief
Use this follow-up prompt after you've answered the AI's interview questions. It turns your answers into a structured, ready-to-send content brief for a writer or other freelancer.
Interview Me Before Writing a Content Brief
Use this as your opening prompt when starting a new content brief. It instructs the AI to interview you before writing anything, ensuring the output is specific to your business rather than generic.
Add Social Media Reach Placeholder to Collaboration Proposal
Use this as an add-on instruction when drafting a cross-promotion proposal (e.g., shared social posts or co-branded content), to make sure the proposal addresses audience size and perceived fairness of the arrangement.