Run a Competitor Service Gap Analysis
Use this after gathering your own service list and Perplexity summaries of 2–4 competitors. Paste all raw data before this prompt to generate a structured gap analysis table with actionable recommendations.
The Prompt
You are helping a small business owner conduct a service gap analysis. Below is a list of their services, followed by summaries of 2–4 competitor service offerings gathered from public sources. Please create a structured comparison that includes: 1. A side-by-side table showing which services each business offers (use ✓ for yes, — for no) 2. A list of gaps — services competitors offer that I don't 3. A list of differentiators — services I offer that competitors don't 4. A list of overlaps — services we all offer, where positioning or pricing may differ 5. For each gap, differentiator, and overlap, add a brief "so what" recommendation: Add, Drop, Reposition, or Promote Keep the language simple. Focus on what a business owner needs to decide, not academic analysis. Here is my data: [PASTE YOUR SERVICE LIST HERE] [PASTE COMPETITOR SUMMARIES HERE] [PASTE ANY REVIEW QUOTES HERE]
From the guide
How to use AI to build a simple gap analysis of your service offering compared to competitors so you know what to add, drop, or reposition →Related Prompts
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Use this as a follow-up prompt if the generated checklist feels too generic or reads like a large-company HR template, to push the AI toward simpler, more actionable language suited to a small business.
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Use this as a correction prompt in the same conversation if the AI returns a flat list instead of the five-phase structure (Before Day 1, Day 1, Days 2–5, End-of-Week-1 Check-in, Days 8–30).
Find Documentation Gaps Before a New Hire Starts
Use this as a follow-up prompt in the same conversation to identify gaps in your existing documentation before the new hire's first day, so you can prepare materials they'll need rather than fielding repeated questions.