Create a Content Brief from a Customer Question
Use this prompt to turn a specific customer question into a structured content brief. Run it first, before writing anything, so you have a clear plan for who the post is for and what it needs to cover.
The Prompt
You are helping me plan a blog post for my small business. A customer asked me this question: "[paste the exact question here]". They asked it during [a phone call / an email / an in-person conversation / a DM on Instagram]. They are [a first-time customer / someone comparing options / a returning client / a local homeowner — describe them briefly]. My business is [describe your business in one sentence — what you do and who you serve]. Please write a content brief for a blog post that answers this question. The brief should include: the target reader, the intent behind the question (are they looking for information, trying to decide between options, or ready to act?), 4–5 key points the post should cover, a suggested word count, and the tone that would feel right for this reader. Format it clearly.
From the guide
Using AI to build a simple content brief and post outline for a blog or newsletter from a customer question you hear every single week →Related Prompts
Write a Service Guarantee for Your Website
Use this prompt when you want to write a service guarantee for your small business website. Fill in your service type, price range, your main concern about abuse, and what your customers are typically nervous about before booking.
Reformat Your Brief to Match an Agency Template
Use this when an agency or freelancer has their own preferred brief format and you need to reorganise your existing brief content to match their headings.
Trim a Social Media Brief to One Page
Use this when the AI-generated brief runs longer than one page and needs to be trimmed down to something an agency will actually read in full.
Revise a Section of Your Social Media Brief
Use this as a revision prompt after reviewing the drafted brief when a specific section doesn't accurately reflect your business's tone or style. Replace the details with whatever section and issue applies to you.