Off Prompt

AI Tools for Small Business

Marketing

Write a Design Brief for a Freelance Designer

Use this version of the follow-up prompt when briefing a designer — for logos, social graphics, or landing page visuals. The added sections capture design-specific requirements the standard brief omits.

The Prompt

Now take everything I've told you and write a content brief for my freelancer. Structure it with clear headings: Project Goal, Target Reader, Key Messages, Tone of Voice, Format and Length, Call to Action, and Reference Examples. Keep it practical and specific. If I didn't give you enough detail on something, note that as a question to ask me rather than making something up. Also include sections for: Deliverable format and file type needed, Dimensions or specs, Brand colours and fonts if I have them, and Mood reference examples (images or links that capture the visual feeling I'm going for).

From the guide

Using AI to build a simple content brief for a freelancer or agency so you stop getting work that misses the mark →

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