Off Prompt

AI Tools for Small Business

Marketing

Write an Influencer Brief for a Paid Collaboration

Use this prompt when you need to write a professional influencer brief to send to a content creator for a paid collaboration. Replace the business details, deliverable specs, timeline, and compensation with your own information before sending.

The Prompt

You are helping a small business owner write a simple, professional influencer brief for a paid content collaboration. Use the details below to write a one-page brief that a local content creator can follow without confusion. Keep the tone warm but clear. Avoid jargon.

Business: Birch & Bean, a coffee shop in Austin, TX
Campaign goal: Drive walk-in visits during the launch week of our new lavender honey latte (June 2–8)
Creator deliverable: One Instagram Reel (under 60 seconds), posted by June 2nd
Target audience: Austin locals aged 22–40 who follow food and coffee content
What to show: The creator ordering or receiving the drink, first reaction, the café vibe
What to avoid: No competitor mentions, no heavy filters that change the drink's color, don't script the dialogue
Brand voice: Cozy, local, unpretentious — like a neighborhood spot, not a chain
Compensation: $150 flat, paid via Venmo within 48 hours of posting
Approval: Creator sends a draft by May 30th, one round of feedback
Usage rights: We'd like the right to repost on our own Instagram and use in a boosted post
FTC disclosure: Must include #ad or use Instagram's Paid Partnership label

Write the brief as a clean, readable document I can email directly to the creator.

From the guide

How to use AI to write a simple influencer or content creator brief so a paid collaboration actually produces what you need →

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