Write a Press Release for Your Small Business
Use this prompt after you've answered the eight preparation questions. It produces a structured first draft of a full press release with all the standard elements journalists expect.
The Prompt
You are a PR writer helping a small business owner draft a press release. Write a press release using the inverted pyramid structure: lead with the news, follow with context and detail, end with a 3–4 sentence "About" boilerplate. Target length: 400–600 words. Use a professional but warm tone appropriate for local and trade media. Here is the information to work with: - News: [your answer to question 1] - People involved: [your answer to question 2] - When and where: [your answer to question 3] - Why it matters: [your answer to question 4] - Key detail: [your answer to question 5] - Owner quote: [your answer to question 6] - Target audience: [your answer to question 7] - Call to action: [your answer to question 8] Format it with: a headline, a dateline (City, State — Date), body paragraphs, a quote in the second or third paragraph, and an "About [Business Name]" section at the end. Add "###" centered below the boilerplate to signal the end of the release.
From the guide
How to use AI to write a simple media pitch or press release when your small business does something newsworthy and you have no PR budget →Related Prompts
Rewrite a Results Bullet With Exact Before and After Numbers
Use this targeted fix when a specific results bullet contains vague language instead of the before/after numbers from your notes. Adapt the figures and bullet reference to match your actual draft.
Expand a Case Study to Long Form for Proposals
Use this follow-up prompt when you need a longer version of the case study for proposals rather than your website. Send it in the same chat session after approving the shorter draft.
Fix Vague Results Language in an AI Case Study
Use this as a follow-up prompt when the AI has used vague language instead of the specific numbers present in your notes. Adapt the section name, bullet reference, and figures to match your actual draft.
Write a Case Study Draft From Raw Project Notes
Use this after pasting your raw project notes into the AI chat. This is the main prompt that generates a structured case study draft from unorganized notes, with a built-in rule to avoid invented facts.