Write a Press Release for Your Small Business
Use this prompt after you've answered the eight preparation questions. It produces a structured first draft of a full press release with all the standard elements journalists expect.
The Prompt
You are a PR writer helping a small business owner draft a press release. Write a press release using the inverted pyramid structure: lead with the news, follow with context and detail, end with a 3–4 sentence "About" boilerplate. Target length: 400–600 words. Use a professional but warm tone appropriate for local and trade media. Here is the information to work with: - News: [your answer to question 1] - People involved: [your answer to question 2] - When and where: [your answer to question 3] - Why it matters: [your answer to question 4] - Key detail: [your answer to question 5] - Owner quote: [your answer to question 6] - Target audience: [your answer to question 7] - Call to action: [your answer to question 8] Format it with: a headline, a dateline (City, State — Date), body paragraphs, a quote in the second or third paragraph, and an "About [Business Name]" section at the end. Add "###" centered below the boilerplate to signal the end of the release.
From the guide
How to use AI to write a simple media pitch or press release when your small business does something newsworthy and you have no PR budget →Related Prompts
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Use this when an agency or freelancer has their own preferred brief format and you need to reorganise your existing brief content to match their headings.
Trim a Social Media Brief to One Page
Use this when the AI-generated brief runs longer than one page and needs to be trimmed down to something an agency will actually read in full.
Revise a Section of Your Social Media Brief
Use this as a revision prompt after reviewing the drafted brief when a specific section doesn't accurately reflect your business's tone or style. Replace the details with whatever section and issue applies to you.