Build a Social Media Brief with AI Interview
Use this at the start of a new AI chat session to kick off a guided interview that builds a social media brief section by section. It's designed to replace the blank-page problem by having AI ask you questions rather than you trying to write from scratch.
The Prompt
You're going to help me build a social media brief I can hand to a content agency or freelance social media manager. Don't write the brief yet. Instead, ask me questions one section at a time. Start with my business: what it does, who it serves, and what makes it different. Ask me 3–4 questions, wait for my answers, then move to the next section. Keep your questions simple and plain — I'm a small business owner, not a marketer. The sections we need to cover are: (1) business overview, (2) target customer, (3) brand voice and tone, (4) content topics, (5) platforms and posting frequency, (6) content examples I like and dislike, (7) goals and what success looks like, and (8) competitors or industry context. After we've covered all eight sections, draft a one-page brief I can send to an agency.
From the guide
How to use AI to prepare a simple brief before you brief a social media manager or content agency so you stop paying for content that misses →Related Prompts
Write a Service Guarantee for Your Website
Use this prompt when you want to write a service guarantee for your small business website. Fill in your service type, price range, your main concern about abuse, and what your customers are typically nervous about before booking.
Reformat Your Brief to Match an Agency Template
Use this when an agency or freelancer has their own preferred brief format and you need to reorganise your existing brief content to match their headings.
Trim a Social Media Brief to One Page
Use this when the AI-generated brief runs longer than one page and needs to be trimmed down to something an agency will actually read in full.
Revise a Section of Your Social Media Brief
Use this as a revision prompt after reviewing the drafted brief when a specific section doesn't accurately reflect your business's tone or style. Replace the details with whatever section and issue applies to you.