Price Increase Letter With Lock-In Offer for Large Increases
Use this prompt when communicating a larger rate increase of 15–20% that requires stronger justification. It includes a lock-in option to give clients an incentive to stay and can help retain clients who might otherwise leave.
The Prompt
Write a price increase letter for a [industry] business communicating a [X]% rate increase. Details: - Service: [describe] - Client relationship: [length and key context] - Current rate: [amount] - New rate: [amount] - Effective date: [date] - Justification: [name specific cost drivers — software subscriptions, time investment, market rate alignment] - Optional offer: clients who sign a [3/6]-month agreement before [date] can lock in the current rate - Tone: direct, respectful, grounded in business reality — not apologetic, not salesy - Include the lock-in offer clearly. Do not bury it at the end.
From the guide
Using AI to write a simple price increase letter to existing clients without losing them →Related Prompts
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Use this as a follow-up instruction when the AI's draft sounds too corporate or formal for a trade or hands-on service business. Swap in your own business type as needed.
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Use this as a follow-up instruction when the AI's first draft of the price increase letter is too long and needs to be trimmed.