Write a 5-Email Customer Win-Back Sequence
Use this to generate a complete five-email win-back sequence for dormant customers. Fill in your business description, the customer segment you're targeting, and the offer you plan to make before pasting into ChatGPT.
The Prompt
You are a helpful email copywriter. Write a 5-email re-engagement sequence for my small business. Here are the details: My business: [Describe what you do in 2–3 sentences — e.g., "I run a residential cleaning service in Austin, Texas. Most of my clients book recurring cleans but some have dropped to one-off bookings or stopped entirely."] Customer segment: [Describe who you're emailing — e.g., "Customers who used to book monthly but haven't booked in 6–12 months."] Goal: Win back their business with a warm, non-pushy sequence. Sequence structure: - Email 1 (Day 1): 'We miss you' — warm, no ask, just reconnecting - Email 2 (Day 6): Remind them of the value they got from us, no hard sell - Email 3 (Day 12): Offer something specific — [describe what you can offer, e.g., "10% off their next booking" or "a free add-on"] - Email 4 (Day 18): Social proof or something new — a testimonial, a seasonal service, or a recent improvement - Email 5 (Day 24): Last chance — mention the offer expires in 7 days Tone: Warm, human, like a message from the owner. Not salesy. First name personalisation on every subject line. For each email, write: subject line (plus 3 alternatives for A/B testing), preview text, and the full email body. Keep each email under 150 words.
From the guide
Using AI to build a simple re-engagement campaign for customers who haven't bought from you in six months or more →Related Prompts
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