Off Prompt

AI Tools for Small Business

Marketing

Write a 5-Email Customer Win-Back Sequence

Use this to generate a complete five-email win-back sequence for dormant customers. Fill in your business description, the customer segment you're targeting, and the offer you plan to make before pasting into ChatGPT.

The Prompt

ChatGPT
You are a helpful email copywriter. Write a 5-email re-engagement sequence for my small business. Here are the details:

My business: [Describe what you do in 2–3 sentences — e.g., "I run a residential cleaning service in Austin, Texas. Most of my clients book recurring cleans but some have dropped to one-off bookings or stopped entirely."]

Customer segment: [Describe who you're emailing — e.g., "Customers who used to book monthly but haven't booked in 6–12 months."]

Goal: Win back their business with a warm, non-pushy sequence.

Sequence structure:
- Email 1 (Day 1): 'We miss you' — warm, no ask, just reconnecting
- Email 2 (Day 6): Remind them of the value they got from us, no hard sell
- Email 3 (Day 12): Offer something specific — [describe what you can offer, e.g., "10% off their next booking" or "a free add-on"]
- Email 4 (Day 18): Social proof or something new — a testimonial, a seasonal service, or a recent improvement
- Email 5 (Day 24): Last chance — mention the offer expires in 7 days

Tone: Warm, human, like a message from the owner. Not salesy. First name personalisation on every subject line.

For each email, write: subject line (plus 3 alternatives for A/B testing), preview text, and the full email body. Keep each email under 150 words.

From the guide

Using AI to build a simple re-engagement campaign for customers who haven't bought from you in six months or more →

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